Design your
brand once.
Your whole brand as one living system: every colour, typeface, logo and template, versioned, and published by somebody who answers for it.
The library
A brand, laid out
as a specimen.
Heading typeface. Move across it.
Forum at 240 px
Logo, with its clear space
Northfold mark
Component: a quote
Built for the long haul.
Brand kits
One company.
Every kit it needs.
Pick a colour above. A kit keeps only what differs, follows its parent, and a partner's brand stands alone.
The four shelves
The smallest pieces
Colours, type, fonts, logos, icons and glyphs.
Elements at work
Elements put together to do one job.
Whole pages
What every deck, document and card is laid out on.
Pictures and films
Collections that say what they are for and how to make more.
Control
Nothing changes
by accident.
ChangeA designer adds their version. It waits.
ApproveAn admin approves it or sends it back.
PublishIn use from that moment, and it can be put back.